A terrific last day in NY. We met with the environmental version of Consumer Reports known as the Green Guide and the hip, new magazine for parents: Cookie Magazine. It is interesting how messaging needs to change to connect to different audiences. For the former, mbdc, Bill McDonough and Cradle to Cradle were a given. For the latter, the focus was more mainstream. Thankfully the product and the story behind the product are broad enough to satisfy most audiences.