Cradle to Cradle, Eco-entrepreneur, Entrepreneur, Stories from the trenches, Sustainable Business

MBDC+Bill McDonough=C2C

Cradletocradle In Leonardo Di Caprio’s upcoming doco the 11th hour, he interviews 50 leading scientists including Bill McDonough, the cradle to cradle man. Bill says:
“We’re at a point in our history, with 6.4 billion of us, that we have to imagine what it would be like to redesign design itself, see design as the first signal of human intention, and realize that we need new intentions for our future where materials are seen as things that are highly valuable and need to go in closed cycles – what we call cradle to cradle instead of cradle to grave. And we have to agree that energy needs to come from renewable sources, prinicipally the sun, and that water needs to be clean and healthy as it comes in and out of the system, and that we should treat each other with justice and fairness. So, the design itself changes from mass production of things that are essentially destructive to mass utilization of things that are inherently assets instead of liabilities. “

Amen brother.

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