Eco-entrepreneur, Entrepreneur, Green Business, Stories from the trenches

The Lazy Environmentalist – the book…

Lazy_environmentalist_covthumb Anyone who saw gDiapers being featured on Martha Stewart last month would have seen Josh Dorfman doing the demo. And he nailed it. He can join our crew any day – and he doesn’t even have kids yet!

Josh and I first met last year over the phone when he did an interview with me for his radio show – The Lazy Environmentalist on Sirius Radio. When Martha Stewart asked him to come and offer some green products, there were many to choose from but gDiapers were chosen and Josh was just fabulous. This month, he has launched his book, “The Lazy Environmentalist” and he has given gDiapers another rave review …we should be giving him stock or something.

So check out the book. Here is the low down:

We can’t all camp out in old-growth forests, lying down in front of the bulldozers. And it’s not only that we’re too busy: Some of us just don’t want our fabulous threads to get caked with mud.

But that doesn’t mean we don’t care passionately about the environment. Luckily, the days when becoming environmentally aware entailed eating bread that tasted like dirt, wearing clothes that looked like frayed burlap sacks, and spending summer vacations assailing whaling ships with Greenpeace are passing away. It is now perfectly possible (and increasingly easy) to be well fed, well coiffed, well dressed, and well traveled while remaining deeply committed to an ecologically sustainable lifestyle.

In The Lazy Environmentalist, Josh Dorfman—host of the Sirius Satellite Radio program of the same name—provides comprehensive guidance to fashion-forward consumers who are as concerned about the long-term health of our planet as they are about the design of their bathroom fixtures. Covering topics that range from clothing to electronic gadgetry, home decor to recreation, and gardening to financial investment, Dorfman lets us know which trends to watch and which eco-conscious products—cars, toothbrushes, cell phones, pet accessories—to buy. Green, it turns out, can be an extremely stylish color.

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