Sustainable Business

Thoughts on sustainability from Jake Murray

Sustainability as a term is not sustainable

Simply to sustain is like treading water: it will keep you afloat, but it won’t get you anywhere.

Sustainability is not green. At least, it’s not only green.

Sustainability is economic, social, and ecological, for starters.

Sustainability is a practice. Like any practice, it is a learning process.

There is no last word on sustainability. That wouldn’t be very sustainable.

To practice sustainability is to look for the better idea.

Sustainability is a matter of life and death. In the good way.

Everything is also something else.

Sustainability is not a new idea.

Everyone wants sustainability, in one form or another.

We’re not finished.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s