Random Neuron Firing

Stories from the green business trenches


There are not many of us – we lunatic founders of sustainable businesses. I am eternally grateful to those that have gone before Kim & I and blazed a trail. One of those people is Seth Goldman of Honest Tea. He has always been a great supporter of g and has helped me personally think about how to manage and grow the business. While diapers and tea are a million miles away as products, our approach to business is very close.

Seth writes a regular blog for Inc. and this week's was a good read, addressing the recent moves over at Seventh Generation and the removal of their founder, Jeffrey Hollender. It is a sad state of affairs. I couldn't agree more that the key for founders is to maintain control. Easier said than done but clearly having a profitable business is a great first step. It avoids the need for ever more capital from outside investors which will dilute both control and ownership.

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