On the daily

Nike’s Considered Design

My friend and fellow marathoner Marc Gunther a business writer for Greenbiz.com and Fortune Magazine wrote a terrific piece on Nike's sustainability efforts. Their long term goal is to:

"design products that are fully closed loop: produced using the fewest possible materials and designed for easy disassembly, while allowing them to be recycled into new product or safely returned to nature at the end of their life".

I like it. A lot.


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