Eco-entrepreneur, Entrepreneur, Green Business, Stories from the trenches, Sustainable Business

A movie launch isn’t a movie launch…

New_bff_2…without an after party. gDiapers, Happy Baby and Baby Legs hosted an after party for the aforementioned movie. It was quite the success. We met customers by chance – who were really tall too – which is always a thrill. We ended up having sushi with these guys!
And as a couple who have had two homebirth waterbirths, we were surrounded by like minded people which is always nice. As homebirth now represents such a tiny percentage of all births, if you have had one you tend to be drawn to others who have done birth that way. And while I am by no means preaching – birth is a choice and you need to do it the way you want it – the movie did a great job of setting out where birth has come in 100 years, the medicalization of it and the risks of both hospital birth and homebirth. It was really well put together, again in non preachy way. There is always such a fine line to tread with these kinds of issues. There was a great interview with a really wise French ObGyn who did such a good job of setting out the issues.
Maybe time to have another one…

Eco-entrepreneur, Entrepreneur, Green Business, Start-up business, Stories from the trenches, Sustainable Business

The Business of Being Born

Images Wow – what a great movie. It was just the right balance of data and expert opinion revealing the state of birth in the US, real experiences of Mums and Dads and their birthing stories, the view from a midwife and an Obgyn’s eye and humour. Yes humour – they had that fabulous clip from Monty Python’s Meaning of Life and the machine that goes ping.
I was really surprised you can make a movie that hammers home a point so well while being entertaining and not preachy. Just the facts.
The film is in the top 10 for audience popularity – if it wins the audience choice award, they get another
viewing tomorrow. And then it is off to a Cinemax near you.

Eco-entrepreneur, Entrepreneur, Start-up business, Sustainable Business

A touch of De Niro

Tff_logo Kimmo and I are in NYC for the day – gotta love that JetBlue redeye. With 42 channels free it is just so hard to get any shut eye. We are here as a sponsor of a film that has been shortlisted for the Tribeca Film Festival. The film “The Business of Being Born” is by Rikki Lake of talk show fame. Her first birth involved a 30 hour labour and a world of intervention – drugs, C-section the whole nine yards with lots of machines that go ping. Her second was just the reverse: midwife, at home in a pool. It is a subject close to our hearts. We had both our kids in a pool at home with a midwife. One in Australia and one in the US.
We are setting up for a post launch party in Tribeca and will then choof off to the cinema to see it. Should be fun!

Eco-entrepreneur, Green Business, Start-up business, Stories from the trenches, Sustainable Business

Someone ran off with our company

Gmums_in_action_3 And they are known as customers like these two champions – Jenn and Melissa in Virgina who said “we wanna help”! So we said sure and they cruised along to their local Whole Foods and spread the gospel. And then they recruited customers and now those customers are wanting to help. I think my job is in jeopardy here…I wonder what the market is like for wsshed up flushable diaper executives?

Eco-entrepreneur, Entrepreneur, Start-up business, Stories from the trenches




The Aussies sealed the deal in Kensington over a lack lustre Sri Lanka to make it a record three-peat in World Cup Cricket. Muralitharan’s doosra failed to mezmerize an at last in-form Gilchrist who smashed 149 from 104 balls including 13 fours and 8 sixes. It was like Wrigley last week…
To Chris and Amber who enjoyed the Direct TV Lounge including pastries washed down with pink champagne and IPA – thanks for coming. See you back here in November for the World Cup Rugby live from France.