Self Management

Apple & Ford’s approach to product design

Steve Jobs on whether any consuer research was done before they developed the iPad: 

"No. It isn't the consumers' job to know what they want."

Henry Ford agreed. He said if he had asked the consumer what they wanted for personal transportation back in his day, the answer would have been a faster horse.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s